“Digital Transformation” or “Digital Business” are widely used terms with different meanings. For us a “Digital Business” is an organisation that has or tries to achieve the core competence to be able to adapt to change fast, supported by modern technology. It is about people, supported by technology.
“Digital Transformation” is about the shift away from an operational centric perspective to a focus on the customer experience along every step of their journey with you, or business partner or employee experience. While at the same time keeping your operational effectiveness at a high level.
The challenge is how to handle this shift with new technology to achieve this and conceptualise, build and deploy your solutions.